Facebook has evolved drastically over the years ever since its inception, and so have its advertising methodologies. Facebook marketing has made paid promotion more customized and effective as per the business requirements There is a type of ad available for whatever your campaign objective might be.
The simplest of campaigns on Facebook, this ad is meant to increase a website’s exposure to the Facebook audience by redirecting the users to a dedicated landing webpage. It consists of a title, a short write-up and an external link to a website.
Page post link ad
The most common Facebook ad, it is ideal for promoting your website across social media. These ads aim at grabbing the attention of users through a big image on the ad layout. These ads have an added benefit of generating likes and getting comments on your webpage which further increases its viewership.
Multi product (carousal) ad
Carousal is an ad format that is useful for e-commerce websites that are looking for promoting multiple products through a single ad campaign. This ad type can feature up to five product links at a time, each with its respective image, title and URL.
Page like ads
A considerably newer variety of Facebook ad, it can be displayed across both the channels of desktop as well as mobile. These ads display a call-to-action and allure the customers to like the page instantly. An attractive picture is essential to getting a widespread response from the relevant audience.
Page post photo ads
If you are looking for an engagement with your page followers and fans, a page post photo ad is your best pick. This ad offers the maximum space for displaying a picture, and a right one at that, is sure to get you hundred of likes and comments.
Page post video ads
A more refined version of the previous kind, this particular ad helps you post a video instead of a picture and is more lucrative in terms of getting the right audience.
These ads are specifically targeted at generating more leads for a business. As opposed to the other types of Facebook ads, a lead ad does not require you to leave Facebook to fill out the online form. These ads are great at acquiring new customer’s email address quickly and are available on both desktop and mobile platforms.
Facebook marketing has boomed tremendously in the past few years and keeps on growing every day. Through proper research and analysis, you can zero-in on the ad type most suitable for your business and its promotion.